About marketing sports fans and fanatics I spoke very briefly in this article . Browsing the Internet I found the next article Hoinaru . Thus, I realized I had to make a classification of types of fans.
A fanatic is an enthusiast without rational reason.
The literature identifies several psychologists in terms of fans.
Team member - many fanatics to identify so well with the game and the team that feel they are part of it. This phenomenon manifests itself in different ways:
... Because I stopped to think for even an instant that people will start step by step to move toward sports.
I can only enjoy the actions of late: Rugbytweetmeet , fasport.ro more famous than sportlocal.ro more new Portariliga1 and many more. world looks to the sport, people wonder: What happens to the sport of Romania. What is wrong? What's wrong?
The blog has not had much activity, but little time to gather a few people. People who have discovered the pleasure of their interest to the sport, which means sports marketing. Let's increase the circle, to know, to interact, to fight for what should be ours by right proud to have athletes performing, pride to excel in sports.
We discuss about sports marketing, sports clubs about issues, about the problems of lack of money, lack of investment in quality training. But forget essential. The fact that we are not educated towards sport. Small are we taught to do daily exercise.
Choose drastic diets but unsupported motion. From time programs are put hours of sports. We educate children in the spirit of fair play and not develop the spirit of competition.
You when you came last in the house just to play sports? You whenever you have subscribed "to the gym" but not to go more than three times? You when you last looked in the mirror and you've said today I needed to refresh by moving. Every time you lift up the stairs to gain?
You've done the last sport?
I started a small research today on twitter. Things deviated arose as discussions and controversy surrounding the meaning of sports marketing. I understand the question that sports is mostly football. Handcrafts should not be restricted only to the sport.
Returning to # celmaiuratsitedesport answers varied.
Federation are not too good in this area, but no clubs can not boast.
I created a questionnaire right to choose the most, but the ugliest site. To propose you expect to leave comments on this article.
Illustrated by a considerable increase campaigns involving sports, not necessarily by athletes but by encouraging the masses to adopt an active lifestyle.
A recent study showed that in Romania there are over 12,000 children in 10 obese and 9 have no chance to return to a normal weight. The causes are the lack of sport and physical activity in their lives but also unhealthy diets: fast food, candy, etc..
On September 27th took place the fourth edition of the running, too, Petrom . If last year building tracks has only to disappoint the audience, look forward to building these tracks this year.
Gillette organized tour Phenomenal - the idea somewhat resembles those of Nike but applauded anyway.
Finally, but not finally make the move online: the bikewalk to play in the park until little of each . The latter is a full-fledged campaign where you can ask for advice even nutritionist. Companies supporter : AGRANA Romania, Coca-Cola Romania, Hochland Romania, Kraft Foods Romania, Mars Romania, Nestle Romania, Unilever South Central Europe.
Sports start receiving deserved attention both online and in the offline. It speaks to people about this sport and its importance can only please us because, as previously stated "Increasingly fewer children and young people are interested in sport in general and particularly the performance". One solution would be putting their sport in the viewfinder.
Back with an update: www.iubestesportul.gsp.ro . A social campaign that atenţioneză on diseases can be prevented or improved through sport.
He was born on November 26, 1949 in Mila 23 village in Tulcea in a poor family fisherman father and dressmaker mother. In 1967 he went to Bucharest with an eye to become champion. Would become the largest Romanian canotist, "Admiral" is the nickname that is spoiled by friends.
Less than 18 years felt the first taste of victory at the Olympic Games in Mexico where he managed to win the gold medal in kayak-canoe. He began a brilliant career which was to last 20 years.
In 1972 Olimipe Games in Munich, canotistul has had an event that has remained in history. Pagá qualifying race was cracked but although it had to be stopped, this has not happened and had to Patzaichin with Pagá broken oars. After making a complaint was reinstated in retraining that you won and then win the final. Also in Munich managed to win a silver medal.
They followed the Moscow Olympics in 1980 where he won a gold medal in sample C-2 1000 m and a silver at C-2 500 m
In 1984 in Los Angeles also won the Olympic gold medal in sample C-2 1000 m and a silver at C-2 500 m
At the World Championships managed to climb the highest rung of the podium no less than nine times - 1970, Copenhagen (C-2 1000 m), 1973, Tampere (C-1 1000 m), 1973, Tampere (C- February 1000 m), 1977, Sofia (C-1 1000 m), 1978, Belgrade (C-1 10000 m), 1979, Duisburg (C-2 500 m), 1981, Nottingham (C-2 1000 m), 1982 , Belgrade (C-2 10000 m), 1983, Tampere (C-2 1000 m). He managed to win medals and 14 silver.
After she retired could not stay away from the kayak and was coach at Dynamo Club and then the national teams. He is currently coordinator of the kayak-canoe olympic Romania. Athletes trained by Ivan won over 100 medals in competitions attended.
In 2002 Dinamo Club has raised a statue to the stadium as a sign of gratitude for the work and performances by the biggest Romanian canotist of all time. 3.4-m high statue is of bronze and sculptor Alexander Papuc. Although not agree with this, canotorul accepted on the grounds that young people need role models.
After withdrawal, as a sign of thanks, received the "Diploma of Excellence" from Club Dinamo "Champions of legend" title awarded by the Foundation Champions House.
The trophy is awarded each year "Ivan Patzaichin" a Dinamo sports.
Biggest hobby is fishing and canotorului of cooking fish after he is caught.
The two are the greatest tennis players who gave Romania and Romanian ambassadors in world sport.
Ilie Nastase was born on July 19, 1946 in Bucharest, is one of the leading tennis players of the 1970s. He managed to find twice the number one worldwide in 1972 and 1973.
He won 88 singles titles and 45 doubles titles. The most important are the two Grand Slam final in 1972 won the U.S. Open and French Open in 1973. He lost three Grand Slam final, one in French Open in 1971 and two at Wimbledon in 1972 and 1976. Everything from simple has the record four titles at the Masters in 1971, 1972, 1973 and 1975.
Four doubles Grand Slam titles, French Open 1970 Roland Garros 1970, 1973 Wimbledon and U.S. Open in 1975, but has lost two French Open final in 1966 and 1973.
In Davis Cup play for Romania for 18 years where he raised 109 victories in 146 games in singles and doubles. It was Davis Cup finalist three times in the years 1969, 1971 and 1972 where he teamed with Ion Tiriac.
Nastase was known for his jokes in the arena, but also trusted for aggressive tactics, many of them successful, so he earned the nickname "Nasty" after several incidents.
In the 1980s he wrote several novels in French and after 1990 he entered politics. From this position in 1996 ran for the office of Mayor of Bucharest.
He was nominated four times for "Best Romanian athletes of the year" in 1969, 1972, 1973 and 1974. In 2005 he was ranked 28 among the "40 greatest tennis players over the last 40 years" by Tennis Magazine magazine. In 2008 after 11 years as head of the Romanian Tennis Federation resigned citing corruption in the judiciary and the press in Romania.
Ion Tiriac was born in Brasov on May 9, 1939. It was tennis player and hockey and is now one of the most influential businessmen in Romania and Germany.
Ion Tiriac performance are related to doubles. In singles we managed to win a tournament or important. Won with Ilie Nastase more tournaments including Roland Garros in 1970, Foro Italico in 1970, Philadelphia Indoor Open in 1970, Monte Carlo Open, Sweden Open, Italian Open and Canadian Open, all in 1972, and in 1977 won Arymehr Open. She has won three titles in doubles with Guillermo Villas at Baltimore International and Nice International in 1977 and Volvo International in 1979. Besides Adriano won PANATTA Tennis World Championships in Sao Paolo in 1974.
The Davis Cup team was a component of Romania where he played for 19 years and where he played three final against the United States in 1969, 1970 and 1972. In all three final paired with his best friend Ilie Nastase.
Between 1984 and 1993 was the coach of Boris Becker, one of the best tennis players of the period.
Ion Tiriac owns the tournament license BCR Open Romania in 1996 exceeded 10 editions of the tournament.
Between 1998 and 2004 was president of the Romanian Olympic Committee.
Ion Tiriac is one of the richest Romanian business with banking, auto and transportation. In March 2007 was the first Romanian to enter the top billionaires compiled by Forbes magazine with a fortune of 1.1 billion dollars. In November 2007, Capital magazine estimated the wealth of former tennis player reached 2.2 to 2,400,000,000 dollars.
Is a public relations, business strategy material support, logistics and / or financial support from a client (individual, non-profit legal person, institution, public authority, show or audiovisual program, a trademark, an exhibition or event to ), a sponsor.
Sponsorship is a legal act by which the parties agree on the transfer of ownership of goods and / or financial means to support non-profit activities undertaken by the beneficiary (Government Ordinance no. 36/1998 on amending the Law no. 32/1994 on sponsorship - republished in the Official Gazette 43/30 January 1998).
Sponsorship to achieve a direct and rapid gain in terms of image and reputation for the firm (as opposed to patronage - more discreet and disinterested action, long-term effects sponsor), by:
- Increase direct audience - those present to place sponsored event (the stadium, the concert or the exhibition - brand name and logo imprinted on sports clothing on competition cars or on billboards located in the stadium, custom promotional items offered to the public, etc.);
- Increase audience indirect - to achieve capital image and reputation through media coverage of the event (increasing number of people attending the event through radio or TV commercials, the news, the ads in newspapers, advertising caravans etc. );
In order to achieve effective communication and enhance the brand, sponsored the event must be closely linked with institutional positioning and company's product portfolio.
Main forms:
- Sponsorship creative - when created exclusively sponsor the event, to promote institutional name recognition and prestige of the company;
- Sponsorship participatory - when it is one of the participants at the event.
Sponsorship is specific, in particular, field sports (supporting a team / sport federation, a sports event / tournament sports) - about 80% of all sponsorships - and art (supporting a cultural event, an artist, a cultural TV show ş . a). Example: Ursus - sponsor of National Football Championship of Romania, Marlboro - F1 sponsor, Coca-Cola - official sponsor of OJ (1996). [1]
After this summary of sponsorship we will discuss further about sponsoring the sport. This topic is very broad and will return with more items to fully understand the scale of the marketing actions.
In recent years many companies have become sponsors athletes. Even companies not considered as a viable source of sports marketing, now use it to convey the message: UPS, Viagra, McDonalds, Pepsi, Coca-Cola, and many others have learned that today's sports sponsorship can put in the spotlight consumers.
One of the most famous racing series is NASCAR's world. This started after the Second World War, as a family business and expanded over time and are now where only the best drivers and the best car manufacturers are competing. In addition to drama and adrenaline a lot of sponsors are invited to join the fans who not only support their favorites and to assist such companies.
TV covers most major competitions as an athlete winner is interviewed often, gives the main sponsor free media exposure Many companies choose to base their marketing plans around these media coverage, knowing that their chance to win supremacy in the market. This is especially true for international competitions, where multinationals reach their audience quickly and efficiently.
Generally athletes are bold and courageous figures (for racing cars, motorcycles, etc.). Not only that they have impressive physical skills but fans love charisma and positive spirit that they exude it. Young people want to be like them, girls want to edit them out at meetings, the elders would be truly honored to know and directors want to do business with them. Commentators and writers want to quote them in their books and articles on the contest organizers will make sure they will be present so that the public called to be large.
We classify the types of sponsorship in several categories and several cristerii. Also, sponsorship has both advantages and disadvantages. Of these we will discuss in future articles.
Services are activities, benefits or utilities that are offered on the market or provided in conjunction with the sale of a commodity [1] . Another accepted definition of marketing services is that of KJ Blois methods according to which "service is any activity that provides benefits without necessarily involve an exchange of tangible goods." [2]
Also "a service is any action that a subject can do for another, which is usually intangible and does not result in transfer propietăţii". [3]
The service industry, quality of provision is the most important competitive factor. Quality is what distinguishes one company from another. Long term, quality products and services a company is the most important factor affecting profit and most effective way to increase business turnover. [4]
Drawing a parallel between marketing and sports marketing services, we can replace the "quality of provision" with "performance" in the lines above, relating to us the only sport where performance is fundamental. Teams, athletes, sports clubs with good performance will always have loyal audiences and sponsors will enjoy the attention.
Sport is not only a service but also the only one who produces and consumes the same time, social quality of human presence is undoubtedly true because as the focal point.
[1] Marketing Definitions, A Glossaary of Marketing Terms, American Marketing Committee of the Association, 1960
[2] KJ Blois "The market of service: An Approach, European Journal of Marketing", No. 8-1974. page 137
[3] Juliana Cetina, Brandabur Raluca Mihaela Constantinescu - "Marketing Services", published by Uranus, 2006
[4] Juliana Cetina, Brandabur Raluca Mihaela Constantinescu - "Marketing Services", published by Uranus, 2006
Nadia Elena Comaneci was born on November 12, 1961 in Onesti, Bacau County and is considered one of the best sport of the twentieth century and one of the best gymnasts in the world. This is the first gymnast to receive grade 10 in an Olympic.
Nadia was baptized by parents and Stefania-Alexandrina Comaneci Ghorghe Nadeznha'''' (Hope), a Russian film heroine.
The first time he competed at national level in Romania was in 1970. The first of famous gymnasts coaches Bela and Martha Karolyi was. Nadia's first major success was the age of 13 when he took no less than three gold medals and one silver at the 1975 European Championships in Skien in Norway. In the same year was awarded the Athlete of the Year in Romania Associate Press Association.
At 14 Nadia became famous around the world at the 1976 Summer Olympics in Montreal where he was the first gymnast took the grade 10 and managed to win no less than five Olympic medals, three gold (individual compound beam and parallel), one silver (team composed) and one bronze (floor). Upon return to the country was awarded the Hero of Socialist Labor, was the youngest Romanian to receive this award. In 1977 he managed to defend their European title in 1979 and managed to win the supreme title a third time, becoming the first athlete in the history of gymnastics who managed these work.
In December 1979 World Championships after winning the preliminary competition was hospitalized because of infections caused by blood from an injury. Although doctors are allowed to participate in the finals, she fled the hospital and competed on beam where she received a score of 9.95. This note helped the Romanian team to win the first gold medal in team competition.
In 1980 he attended the Moscow Olympics where he finished 2nd in the individual all-around after Elena Davidova but being forced to wait until Russian woman finished grade exercise. He managed to keep the title on beam, to win a gold medal and a silver ground team.
Nadia Comaneci was withdrawn immediately after the Olympics in 1980. Between 1984 and 1989 was a member of the Romanian Gymnastics Federation helping to train juniors. In December 1989 he fled from Romania Romanian-Hungarian border crossing illegally and settled as an immigrant in the United States. America was busy promoting clothing lines for gymnasts and aerobic equipment and wedding dresses. In 1994 was engaged to Bart Conner and first came to Romania after departure. Two years later the two were married in Romania in April 1996.
In 1999 Nadia Comaneci was the first athlete to be invited to speak at a meeting of the United Nations in 2000 to launch the International Year of Volunteers. In 2003 he published his first book entitled'''' Letters to a young gymnast. She also founded a charity clinic in Bucharest in charge of orphans in Romania.
Currently she is busy with gymnastics and held various charities worldwide. Together with her husband are owners of a gymnastics academies in the U.S. and several sports equipment shops. The two are editors of International Gymnastics Magazine.
Nadia Comaneci is Vice-Chairman of the Board of Special Olympics, Honorary President of Romanian Gymnastics Federation, Honorary President of Romanian Olympic Committee, Sports Romanian Ambassador, Vice-Chairman of the Board of the Muscular Dystrophy Association and a member of the International Federation Foundation Gymnastics. Great sport was two times awarded the Olympic Order by the IOC (International Olympic Committee).
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