To avoid problems we nor any sports club we are talking about I decided to keep his anonymity. We note that is a provincial club, big enough though.
SWOT analysis [1] is a synthesis of marketing audit summarizes the strengths and weaknesses of the organization, opportunities and threats external environment. Internal audit conclusions are presented as strengths and weaknesses of the company. Summary of external audit will be allowed to use the opportunities and dangers favorable external environment. Conduct a SWOT analysis is the basis for formulating appropriate objective situation of the company and its relations with the external environment. Objectives and strategies established for the planning horizon will aim at developing the organization's strengths, removing or correcting weaknesses, exploiting opportunities and avoid or mitigate the impact of favorable external environment threats. [2]
Strengths:
- The existence of efficient management that allows management professional skills along with current problems existing
- Ensure an open and flexible environment of employees in exercising their duties
- Existence of staff morale and confidence in the institution
- The existence of a well trained professional fund, which covers all services
- Professionalism to the problems that arise
- Provide training human resources in the club
- The existence of good cooperation with the County Sports Department, Prefecture, County Council, Town Hall and other institutions
- Existence financing from budgetary allocation of funds from the Local Public Administration and from own
- The preparation of athletes takes place in the sports club
- Continuous process improvement înbunătăţire and the sports facilities of the club.
Weaknesses:
- Rigidity and lack of responsiveness of subordinates to changes in society
- Taking sports unrealistic targets by some coaches
- Capping tendency of athletes and coaches at the end of career
- Fluctuations of specialized personnel
- Lack of staff knowledge to modern information
Opportunities:
- Possibilities for funding from European funds
Threats:
- The global financial crisis may trigger reduce the potential for government and private funding
- The tendency of specialists to leave the system
- Low birth rates and lower population health indications
- Decrease of practicing sport in Romania
- Faulty communication between sports clubs and federations
- Criteria for selection of athletes and national Olympic teams are the best
In future articles we will present some suggestions for a better club's activity.
Source photo
[1] SWOT is an acronym that comes from Strengths (strengths), Weaknesses (weakness), Opportunities (opportunities) and Threats (threats).
[2] Virgil Balaure - Professor Coordinator - Marketing, second edition revised and added, Publishing Uranus 2002