About marketing sports fans and fanatics I spoke very briefly in this article . Browsing the Internet I found the next article Hoinaru . Thus, I realized I had to make a classification of types of fans.
A fanatic is an enthusiast without rational reason.
The literature identifies several psychologists in terms of fans.
Team member - many fanatics to identify so well with the game and the team that feel they are part of it. This phenomenon manifests itself in different ways:
On November 26, the club "The spark" in Bucharest have been two important events for the Romanian Rugby.
The first was the launch of Rugby's national anthem. The anthem was composed by Marius Matache and Vlad Dulea ( band Forbidden ).
Star Club yesterday launched a new drink: Star Cola, among other products that you can buy products, from wine to chocolate star pens, mugs and shirts of course.
The drink has the slogan "quenches your thirst for victory."
Star Cola Bottles are packed in two-and 0.5-liter, embossed label and the dose of 0.33 liters, is available on all modern networks of hypermarkets and, of course, can be served at every stadium catering Star.
Back shyly. I received the message in the comments below.
We ask for some contact information for Monica. Until then, give the message out!
Monica-Gabriela MARINESCU was born in 1999.
Is in Aquarius and always loved water sports, feeling "in her element."Though shy by nature, is very ambitious, with the ability to beat fears when they propose something and when required. Read the rest of this entry »
... Because I stopped to think for even an instant that people will start step by step to move toward sports.
I can only enjoy the actions of late: Rugbytweetmeet , fasport.ro more famous than sportlocal.ro more new Portariliga1 and many more. world looks to the sport, people wonder: What happens to the sport of Romania. What is wrong? What's wrong?
The blog has not had much activity, but little time to gather a few people. People who have discovered the pleasure of their interest to the sport, which means sports marketing. Let's increase the circle, to know, to interact, to fight for what should be ours by right proud to have athletes performing, pride to excel in sports.
Sports marketing was first mentioned in literature in the United States, mainly due to local practice that was first in highlighting the importance of implementation of marketing in sport. With such a starting point, most U.S. educational institutions have included sports marketing in their curriculum or as a separate subject, or even a whole specialized academic program (Bachelor or Master).
However, the theory would not have had the same impact if American sports market was not so developed and evaluated both the public and the media. United States 7 of the 10 richest clubs (according to Forbes magazine top made in 2009), with a total revenue of 9.564 billion dollars.
The American market is also known for its sporting events like Super Bowl or the NBA All-Star Game. Super Bowl is the final National Football League (NFL), the largest association of professional clubs in the sport sector. In most years, the Super Bowl is the most watched television program in the country (on average 80 million viewers in the last two decades), 30 seconds of advertising reaching a rate of $ 3 million in 2009 [1] . Each year, this event offers marketers the opportunity to study and learn from the organizers, players and companies that are promoted through the event.
NBA All-Star Game is an event that stretches over three days and having the best basketball players in Eastern and Western conferences of the National Basketball Championship in the United States. The event is sent to over 120 countries, aspects of sports marketing is at its highest level during all three days of matches, concerts and other entertainment.
Mihaela Constantinescu
Lecturer. Univ. PhD at the Faculty of Marketing, ESA
mihaela.co @ gmail.com
[1] http://www.forbes.com/2009/01/26/nfl-superbowl-biz-sports-cx_tvr_0126superbowl.html
You may wonder what is so interesting or so special about sports marketing? What is different-market consumer goods or what to be given such importance. Perhaps the best answer we can find no answer to the question "why" but rather the question "how".
A loyal customer is one who frequently buy a particular brand of product.
A fan is devoted to his team is enthusiastic and does not miss your favorite player's performance.
A fanatic is an enthusiast without rational reason.
Whenever a buyer becomes irritated even violent if not find your favorite brand on the shelf? Reacts as a fan when their team loses?
Most consumers do not define their personality through detergent brand most often bought by brand clothes or instead a fan will always identify with the team I support. We wear clothes with logos club will participate in competitions, will argue with friends. Handcrafts That they should consider sports marketing officer. The emotions and desires of fans.
For you, the most irrational thing was done or favorite team are the things you normally do?
Illustrated by a considerable increase campaigns involving sports, not necessarily by athletes but by encouraging the masses to adopt an active lifestyle.
A recent study showed that in Romania there are over 12,000 children in 10 obese and 9 have no chance to return to a normal weight. The causes are the lack of sport and physical activity in their lives but also unhealthy diets: fast food, candy, etc..
On September 27th took place the fourth edition of the running, too, Petrom . If last year building tracks has only to disappoint the audience, look forward to building these tracks this year.
Gillette organized tour Phenomenal - the idea somewhat resembles those of Nike but applauded anyway.
Finally, but not finally make the move online: the bikewalk to play in the park until little of each . The latter is a full-fledged campaign where you can ask for advice even nutritionist. Companies supporter : AGRANA Romania, Coca-Cola Romania, Hochland Romania, Kraft Foods Romania, Mars Romania, Nestle Romania, Unilever South Central Europe.
Sports start receiving deserved attention both online and in the offline. It speaks to people about this sport and its importance can only please us because, as previously stated "Increasingly fewer children and young people are interested in sport in general and particularly the performance". One solution would be putting their sport in the viewfinder.
Back with an update: www.iubestesportul.gsp.ro . A social campaign that atenţioneză on diseases can be prevented or improved through sport.
Support Romanian rugby ! This is the name of one of the causes present on Facebook. Interesting to note is the fact that the Romanian Rugby Federation has started this initiative but a former practitioner of the game. Page question refers to the wikipedia page, and by now has amassed 157 members.
In the past we talked about Twitter and how it can help create a community sports organizations and online. It seems that sports fans have begun to take action in an attempt to popularize them.
Sport20 team is currently present in the network. We hope to gather a community interested in sports marketing.
Another desire is to be more active than before and to share with you our knowledge and discoveries in sports marketing.
We look on Facebook and we are curious who is your opinion on the question: do these actions should not be started first federations and clubs?
There are several obstacles that stop good development of sports clubs. Of these mention a few.
Decrease the number of practitioners of the sport
Increasingly fewer children and young people are interested in sport in general and especially the performance, which is determined mainly by several factors:
a) decrease in birth rate in Romania
b) Emigration families abroad
c) Decreased interest in sport for children to modern occupations (eg Internet)
d) low number of hours of physical education in the school curriculum and their low quality and space in which the
e) The low number of properly equipped sports facilities and accessible public
Log out by specialists and technicians
This is mainly due to lack of financial motivation exists.
Performance and evolution of an athlete is determined largely by his coach, techniques and training methods that are conferred, the professionals who surround him. It is well known that behind each won competitions in the back of each medal, is the athlete work and team effort undertaken by coaches, technicians and specialists who support it. There is enough talent athletes unless it is supported by appropriate training.
Slightly weak institutional collaboration
You mentioned the issue of clubs in the province where the are big pressures on athletes to transfer to the big clubs in Bucharest.
Relational system needs to be improved in Romanian sports to create the environment for the development of values.
Also we can see that not always the criteria for selecting athletes and national Olympic teams were most effective, with provincial club athletes who have participated in international competitions, although they could make a difference in the final rankings.
National Sports Federations should be strong and alert departments to create national Olympic teams and really valuable.
Cumbersome legislation granting Romanian citizenship to foreign athletes
There are foreign athletes who want to live in Romania and compete in competitions representing our country and difficulties in obtaining Romanian citizenship. For this category of applicants for Romanian citizenship status, should be simplified legislation in force.
Of course, this is quite feasible in view of previous hard that might create difficulties in defining the limit for this category.
Lack of funds necessary to carry sports
Funding is a major issue in ensuring the smooth running of sports activity. This context is particularly important since the global financial crisis deepens the problems of Romanian sport.
It is very important to sound a sports club management to properly manage limited resources and to attract extra-budgetary funds (eg advertising).
These revenues should contribute to:
a) Ensure the best preparation 
b) Participation in competitions
c) Purchase the best materials and sports equipment
d) Providing vitamins, supporters of the effort, medicines and sanitary materials necessary for the rebuilding and recovery effort
e) Payment for results (both for athletes and for coaches and technicians)
f) Develop, upgrade and maintain existing sports ground
How do you propose to solve these problems?
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